The State of origin is a hot topic and therefore comparing QLD and NSW schools to the red vs. the blues is an approach that will draw attention and instantly resonate with the audience- perhaps expanding the audience.
However, it is possible that this could be overlooked due to it's commonality or plain repetitive presence during the state of origin.
It's obvious that someone has done their research and discovered that most families will be watching the origin together and therefore, even the most anti political family can relate to this sporting culture campaign twist.
This clever approach is only one of many Labor party campaigns during this heated political time and I think after a while, the public begin to resent the fact that even if they followed through with the hook ( Tell Campbell Newman to sign up at.....) that nothing we say or do really seems to have a profound impact on political climate. The education system and countless other government agencies, small and large business and struggling Australians have been run dry from political unpredictability, so do the PR guys behind the political parties really think the same old approached will cut it?
Politics should be the number one advocates for good PR, as the public is extended to a nation at a time and the public's opinion directly empowers employment or being shifted from power. So why does it seem like politics stick to the same tricks, kissing babies, transparent social deeds like putting on a hat (Julia) and pretending to actively care about a bunch of Aussie construction workers at a building site, or visiting worse-off location. Politics needs a makeover and truly need to change how they connect with us as people. Politics are dishonest, stale, predictable in structure but unpredictable in response. Instead of working so hard on creative and targeted campaigns to push a point, maybe politics should try and remain faithful to their campaign proposals in the first place.
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